@book{49442,
	author = {Tellis, Gerard J. and ebrary, Inc.},
	title = {Unrelenting innovation},
	publisher = {Jossey-Bass,},
	year = {2013.},
	address = {San Francisco, Calif. :},
	edition = {1st ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10639269}
}