@book{52459,
	author = {Reidenbach, R. Eric, and Goeke, Reginald W.,},
	title = {Value-driven channel strategy :},
	publisher = {ASQ Quality Press,},
	year = {2005.},
	address = {Milwaukee, Wisconsin :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10907808}
}