TY - BOOK AU - Korhan,Jeff ED - ebrary, Inc. TI - Built in social: essential social marketing practices for every small business AV - HF5414 .K667 2013eb U1 - 658.8/72 23 PY - 2013/// CY - Hoboken PB - Wiley KW - Social marketing KW - Small business KW - Electronic books KW - local N1 - Includes index; Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10677838 ER -