01226nam a2200301 a 4500001001200000003000800012006001900020007001500039008004100054020001800095020002700113040002100140035002100161050002700182100001900209245015200228260003500380300002400415504005100439533015200490650002800642650003600670650002900706655002900735710001700764856012600781999001700907ebr10677847CaPaEBRm        u        cr cn|||||||||130403s2013    njua    sb    001 0 eng d  z9781118092217  z9781118255902 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)84117043614aHF5415.55b.G67 2013eb1 aGordon, Ian H.10aManaging the new customer relationshiph[electronic resource] :bstrategies to engage the social customer and build lasting value /cIan H. Gordon.  aHoboken, N.J. :bWiley,c2013.  axxi, 327 p. :bill.  aIncludes bibliographical references and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aRelationship marketing. 0aCustomer relationsxManagement. 0aSocial mediaxMarketing. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10677847zAn electronic book accessible through the World Wide Web; click to view  c59344d59344