01763nam a2200301Ia 4500 ebr10052972 CaPaEBR m u cr cn||||||||| 040204s2004 ilu sb 001 0 eng d 0793192072 (6x9 hardcover) CaPaEBR CaPaEBR (OCoLC)60365300 HF5415.5 .C38 2004eb 658.8/12 22 Cassara, Lou. From selling to serving [electronic resource] : the essence of client creation / Lou Cassara. Chicago, IL : Dearborn Trade Publishing, c2004. xxii, 272 p. Includes bibliographical references and index. Be a first rate version of yourself -- The essence of attraction -- The power of your authentic intentions -- Discovering your value -- Knowing why people work with you -- Communicating clearly, effectively, and with purpose -- The energy of relationships -- The language of trust -- The caring conversation -- Identifying your real products -- Saying what you mean, meaning what you say -- Connecting to your client's real needs -- The moment of truth -- Vision precedes action -- The factors that influence decisions -- Empowering people to commit -- Converting obstacles to opportunities -- Aligning intentions with actions. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Customer relations. Selling. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10052972 An electronic book accessible through the World Wide Web; click to view 65112 65112