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  <titleInfo>
    <title>From selling to serving</title>
    <subTitle>the essence of client creation</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Cassara, Lou.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>ebrary, Inc</namePart>
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  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="local">Electronic books.</genre>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Chicago, IL</placeTerm>
    </place>
    <publisher>Dearborn Trade Publishing</publisher>
    <dateIssued>c2004</dateIssued>
    <dateIssued encoding="marc">2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">electronic</form>
    <form authority="gmd">electronic resource</form>
    <extent>xxii, 272 p.</extent>
  </physicalDescription>
  <tableOfContents>Be a first rate version of yourself -- The essence of attraction -- The power of your authentic intentions -- Discovering your value -- Knowing why people work with you -- Communicating clearly, effectively, and with purpose -- The energy of relationships -- The language of trust -- The caring conversation -- Identifying your real products -- Saying what you mean, meaning what you say -- Connecting to your client's real needs -- The moment of truth -- Vision precedes action -- The factors that influence decisions -- Empowering people to commit -- Converting obstacles to opportunities -- Aligning intentions with actions.</tableOfContents>
  <note type="statement of responsibility">Lou Cassara.</note>
  <note>Includes bibliographical references and index.</note>
  <note>Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.</note>
  <subject authority="lcsh">
    <topic>Customer relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <classification authority="lcc">HF5415.5 .C38 2004eb</classification>
  <classification authority="ddc" edition="22">658.8/12</classification>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="uri">http://site.ebrary.com/lib/rucke/Doc?id=10052972</identifier>
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