03003nam a2200385 a 4500 ebr10627603 CaPaEBR m u cr cn||||||||| 120627s2012 nbuac sb 001 0 eng d 2012024919 9780803240100 (pbk.) 9780803244856 (e-book) CaPaEBR CaPaEBR (OCoLC)818851685 n-mx--- PN4969 .G66 2012eb 070.4/30972 23 Gonz�alez de Bustamante, Celeste, 1965- "Muy buenas noches" [electronic resource] : Mexico, television, and the Cold War / Celeste Gonz�alez de Bustamante ; foreword by Richard Cole. Lincoln : University of Nebraska Press, 2012. xxxvi, 275 p. : ill., port. The Mexican experience Includes bibliographical references and index. "By the end of the twentieth century, Mexican multimedia conglomerate Televisa stood as one of the most powerful media companies in the world. Most scholars have concluded that the company's success was owed in large part to its executives who walked in lockstep with the government and the Partido Revolucionario Institucional (PRI), which ruled for seventy-one years. At the same time, government decisions regulating communications infrastructure aided the development of the television industry. In one of the first books to be published in English on Mexican television, Celeste Gonzalez de Bustamante argues that despite the cozy relationship between media moguls and the PRI, these connections should not be viewed as static and without friction. Through an examination of early television news programs, this book reveals the tensions that existed between what the PRI and government officials wanted to be reported and what was actually reported and how. Further, despite the increasing influence of television on society, viewers did not always accept or agree with what they saw on the air. Television news programming played an integral role in creating a sense of lo mexicano (that which is Mexican) at a time of tremendous political, social, and cultural change. At its core the book grapples with questions about the limits of cultural hegemony at the height of the PRI and the cold war. "-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Partido Revolucionario Institucional History 20th century. Television broadcasting of news Mexico History 20th century. Cold War Influence. Mexico History 20th century. Electronic books. local ebrary, Inc. Mexican experience. http://site.ebrary.com/lib/rucke/Doc?id=10627603 An electronic book accessible through the World Wide Web; click to view 66936 66936