Mexico, television, and the Cold War Gonz�alez de Bustamante, Celeste 1965- creator ebrary, Inc text bibliography Electronic books. nbu Lincoln University of Nebraska Press 2012 monographic eng

electronic

electronic resource

xxxvi, 275 p. : ill., port. "By the end of the twentieth century, Mexican multimedia conglomerate Televisa stood as one of the most powerful media companies in the world. Most scholars have concluded that the company's success was owed in large part to its executives who walked in lockstep with the government and the Partido Revolucionario Institucional (PRI), which ruled for seventy-one years. At the same time, government decisions regulating communications infrastructure aided the development of the television industry. In one of the first books to be published in English on Mexican television, Celeste Gonzalez de Bustamante argues that despite the cozy relationship between media moguls and the PRI, these connections should not be viewed as static and without friction. Through an examination of early television news programs, this book reveals the tensions that existed between what the PRI and government officials wanted to be reported and what was actually reported and how. Further, despite the increasing influence of television on society, viewers did not always accept or agree with what they saw on the air. Television news programming played an integral role in creating a sense of lo mexicano (that which is Mexican) at a time of tremendous political, social, and cultural change. At its core the book grapples with questions about the limits of cultural hegemony at the height of the PRI and the cold war. "-- Celeste Gonz�alez de Bustamante ; foreword by Richard Cole. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. n-mx--- Partido Revolucionario Institucional History 20th century Television broadcasting of news Mexico History 20th century Cold War Influence Mexico History 20th century PN4969 .G66 2012eb 070.4/30972 http://site.ebrary.com/lib/rucke/Doc?id=10627603 http://site.ebrary.com/lib/rucke/Doc?id=10627603 CaPaEBR 120627 ebr10627603