03003nam a2200385 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020002500112020002700137040002100164035002100185043001200206050002400218082002000242100004700262245015200309260005200461300003300513490002700546504005100573520143500624533015202059610006502211650006802276650002502344651003502369655002902404710001702433830002402450856012602474999001702600ebr10627603CaPaEBRm        u        cr cn|||||||||120627s2012    nbuac   sb    001 0 eng d  z  2012024919  z9780803240100 (pbk.)  z9780803244856 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)818851685  an-mx---14aPN4969b.G66 2012eb04a070.4/309722231 aGonz�alez de Bustamante, Celeste,d1965-10a"Muy buenas noches"h[electronic resource] :bMexico, television, and the Cold War /cCeleste Gonz�alez de Bustamante ; foreword by Richard Cole.  aLincoln :bUniversity of Nebraska Press,c2012.  axxxvi, 275 p. :bill., port.1 aThe Mexican experience  aIncludes bibliographical references and index.  a"By the end of the twentieth century, Mexican multimedia conglomerate Televisa stood as one of the most powerful media companies in the world. Most scholars have concluded that the company's success was owed in large part to its executives who walked in lockstep with the government and the Partido Revolucionario Institucional (PRI), which ruled for seventy-one years. At the same time, government decisions regulating communications infrastructure aided the development of the television industry. In one of the first books to be published in English on Mexican television, Celeste Gonzalez de Bustamante argues that despite the cozy relationship between media moguls and the PRI, these connections should not be viewed as static and without friction. Through an examination of early television news programs, this book reveals the tensions that existed between what the PRI and government officials wanted to be reported and what was actually reported and how. Further, despite the increasing influence of television on society, viewers did not always accept or agree with what they saw on the air. Television news programming played an integral role in creating a sense of lo mexicano (that which is Mexican) at a time of tremendous political, social, and cultural change. At its core the book grapples with questions about the limits of cultural hegemony at the height of the PRI and the cold war. "--cProvided by publisher.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries.20aPartido Revolucionario InstitucionalxHistoryy20th century. 0aTelevision broadcasting of newszMexicoxHistoryy20th century. 0aCold WarxInfluence. 0aMexicoxHistoryy20th century. 7aElectronic books.2local2 aebrary, Inc. 0aMexican experience.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10627603zAn electronic book accessible through the World Wide Web; click to view  c66936d66936