01619nam a2200325Ia 4500 ebr10057981 CaPaEBR m u cr cn||||||||| 040114s2004 nyu sb 001 0 eng d 0814472583 CaPaEBR CaPaEBR (OCoLC)614664918 BF637.P4 M67 2004eb 153.8/52 22 Mortensen, Kurt W. Maximum influence [electronic resource] : the 12 universal laws of power persuasion / Kurt W. Mortensen. 1st ed. New York : American Management Association, c2004. viii, 240 p. Includes bibliographical references and index. Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Persuasion (Psychology) Influence (Psychology) Success Psychological aspects. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10057981 An electronic book accessible through the World Wide Web; click to view 67989 67989