02446nam a2200397 a 4500 ebr10629191 CaPaEBR m u cr cn||||||||| 120719s2012 nmu sb 001 0deng d 2012028934 9780826344540 (cloth : alk. paper) 9780826344564 (e-book) CaPaEBR CaPaEBR (OCoLC)822667198 n-mx--- HC140.C6 B86 2012eb 306.30972 23 Bunker, Steven B., 1970- Creating Mexican consumer culture in the age of Porfirio D�iaz [electronic resource] / Steven B. Bunker. Albuquerque : University of New Mexico Press, c2012. xiii, 333 p. Includes bibliographical references and index. Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion. "This study shows how goods and consumption embodied modernity in the time of Porfirio D�iaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. D�iaz, Porfirio, 1830-1915. Consumers Mexico History 20th century. Consumption (Economics) Mexico History 20th century. Mexico Commerce History 20th century. Mexico Social conditions 20th century. Mexico History 1867-1910. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10629191 An electronic book accessible through the World Wide Web; click to view 72647 72647