@book{77753,
	author = {Vinjamuri, David, and ebrary, Inc.},
	title = {Accidental branding},
	publisher = {John Wiley & Sons, Inc.,},
	year = {c2008.},
	address = {Hoboken, NJ :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10296407}
}