The connecting with social media to drive change Kanter, Beth 1957- creator Fine, Allison H. 1964- ebrary, Inc text bibliography Electronic books. cau San Francisco Jossey-Bass c2010 2010 1st ed. monographic eng

electronic

electronic resource

xix, 201 p. : ill. "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"-- Introducing networked nonprofits -- Nonprofit challenges and trends -- Understanding social networks -- Creating a social culture -- Listening, engaging, and building relationships -- Building trust through transparency -- Making nonprofit organizations simpler -- Working with crowds -- Learning loops -- From friending to funding -- Governing through networks. Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Nonprofit organizations Social networks HD62.6 .K36 2010eb 658/.044 http://site.ebrary.com/lib/rucke/Doc?id=10419423 http://site.ebrary.com/lib/rucke/Doc?id=10419423 CaPaEBR 100324 ebr10419423