@book{83901,
	author = {Pradeep, A. K., and ebrary, Inc.},
	title = {The buying brain},
	publisher = {Wiley ;},
	year = {c2010.},
	address = {Hoboken, NJ :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10419429}
}