@book{84550,
	author = {Mohsin, Muhammad. and ebrary, Inc.},
	title = {Encyclopaedia of brand equity management.},
	publisher = {Himalaya Pub. House,},
	year = {2009.},
	series = {Encyclopaedia of brand equity management},
	address = {Mumbai [India] :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10416345}
}