@book{84583,
	author = {Usmani, B. D. and ebrary, Inc.},
	title = {Encyclopaedia of mass communication.},
	publisher = {Himalaya Books Pvt. Ltd.,},
	year = {2008.},
	series = {Encyclopaedia of mass communication},
	address = {Mumbai [India] :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10416381}
}