02438nam a2200373 a 4500 ebr10580215 CaPaEBR m u cr cn||||||||| 120510s2012 enk sb 001 0 eng d 2012016641 9781119962694 9781118351567 (e-book) CaPaEBR CaPaEBR (OCoLC)808345284 d------ HD2755.5 .J6676 2012eb 658/.049 23 Jones, Stephanie, 1957- BRICS and beyond [electronic resource] : executive lessons on emerging markets / Stephanie Jones. Chichester [England] : Wiley, 2012. xi, 267 p. Includes bibliographical references and index. Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. International business enterprises Developing countries. Social responsibility of business Developing countries. Diversity in the workplace Developing countries. Industrial management Developing countries. BRIC countries Foreign economic relations. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10580215 An electronic book accessible through the World Wide Web; click to view 85321 85321