01850nam a2200337 a 4500 ebr10271812 CaPaEBR m u cr cn||||||||| 080529s2009 nyua sb 001 0 eng 2008021606 9780814409121 (hbk.) 0814409121 (hbk.) CaPaEBR CaPaEBR (OCoLC)560614751 HD30.27 .G67 2009eb 658.4/012 22 Gordon, Adam, 1964- Future savvy [electronic resource] : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon. New York : American Management Association, c2009. x, 294 p. : ill. Includes bibliographical references (p. 285-287) and index. Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Business forecasting. Strategic planning. Industrial management. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10271812 An electronic book accessible through the World Wide Web; click to view 8555 8555