@book{86057,
	author = {Mishra, M. N. and ebrary, Inc.},
	title = {Modern marketing research},
	publisher = {Himalaya Pub. House,},
	year = {2008.},
	address = {Mumbai [India] :},
	edition = {Rev. ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10415619}
}