@book{86072,
	author = {Sontakki, C. N. and ebrary, Inc.},
	title = {Marketing research},
	publisher = {Himalaya Pub. House,},
	year = {2010.},
	address = {Mumbai :},
	edition = {Rev. ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10415650}
}