@book{86301,
	author = {Jha, S. M. and ebrary, Inc.},
	title = {Marketing non-profit organisations},
	publisher = {Himalaya Pub. House,},
	year = {2009.},
	address = {Mumbai [India] :},
	edition = {Rev. ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10416085}
}