01271nam a2200289 a 4500 ebr10415387 CaPaEBR m u cr cn||||||||| 101014s2010 ii ad s 000 0 eng d 9789350243473 CaPaEBR CaPaEBR (OCoLC)696318821 HF5415 .H86 2010eb Hundekar, S. G. Principles of marketing [electronic resource] / S.G. Hundekar. Rev. ed. Mumbai : Himalaya Pub. House, 2010. 209 p. : ill. "First edition." unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Marketing. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10415387 An electronic book accessible through the World Wide Web; click to view 86642 86642