01271nam a2200289 a 4500001001200000003000800012006001900020007001500039008004100054020001800095040002100113035002100134050002400155100002000179245006900199250001300268260004200281300001900323500002100342505026200363533015200625650001500777655002900792710001700821856012600838999001700964ebr10415387CaPaEBRm        u        cr cn|||||||||101014s2010    ii ad   s     000 0 eng d  z9789350243473  aCaPaEBRcCaPaEBR  a(OCoLC)69631882114aHF5415b.H86 2010eb1 aHundekar, S. G.10aPrinciples of marketingh[electronic resource] /cS.G. Hundekar.  aRev. ed.  aMumbai :bHimalaya Pub. House,c2010.  a209 p. :bill.  a"First edition."0 aunit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2010.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aMarketing. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10415387zAn electronic book accessible through the World Wide Web; click to view  c86642d86642