@book{86687,
	author = {Karunakaran, K. and ebrary, Inc.},
	title = {Marketing management},
	publisher = {Himalaya Pub. House,},
	year = {2008.},
	address = {Mumbai [India] :},
	edition = {2nd rev. & enl. ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10415441}
}