@book{90933,
	author = {Cheng, Hong.},
	title = {The handbook of international advertising research /},
	publisher = {John Wiley & Sons,},
	year = {2014.},
	series = {Handbooks in communication and media},
	address = {Malden, Massachusetts :},
	edition = {First edition.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10831329}
}