TY  - BOOK
AU  - Cheng,Hong
TI  - The handbook of international advertising research
T2  - Handbooks in communication and media
AV  - HF1009.5 .H363 2014eb
U1  - 658.8 23
PY  - 2014///
CY  - Malden, Massachusetts
PB  - John Wiley & Sons
KW  - Export marketing
KW  - Research
KW  - Congresses
KW  - Foreign trade promotion
KW  - Advertising
KW  - Electronic books
N1  - Includes bibliographical references and indexes
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10831329
ER  -