01477nam a22003374a 4500 ebr10019941 CaPaEBR m u cr cn||||||||| 001215s2001 ilua sb 001 0 eng 00012907 0793142954 (pbk.) CaPaEBR CaPaEBR (OCoLC)70768887 HF5415.1265 .M324 2001eb 658.8/4 21 MacPherson, Kim. Permission-based E-mail marketing that works! [electronic resource] / Kim MacPherson. Chicago, IL : Dearborn Trade, c2001. xx, 261 p. : ill. At head of title: Everything you need to know. Includes bibliographical references and index. E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Telemarketing. Electronic mail messages. Customer relations. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10019941 An electronic book accessible through the World Wide Web; click to view 9253 9253