TY  - BOOK
AU  - McDonald,Malcolm
AU  - Payne,Adrian
AU  - McDonald,Malcolm
ED  - ebrary, Inc.
TI  - Marketing plans for service businesses: a complete guide 
AV  - HD9980.5 .M37 2006eb
PY  - 2006///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Service industries
KW  - Marketing
KW  - Planning
KW  - Electronic books
KW  - local
N1  - Previous ed.: published as Marketing planning for services. 1996; Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10562085
ER  -