@book{96549,
	author = {Steinbock, Dan. and ebrary, Inc.},
	title = {Winning across global markets},
	publisher = {Jossey-Bass,},
	year = {c2010.},
	address = {San Francisco :},
	edition = {1st ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10375603}
}