@book{98568,
	author = {Bland, Michael. and Theaker, Alison. and ebrary, Inc.},
	title = {Effective media relations},
	publisher = {Kogan Page,},
	year = {2005.},
	series = {PR in practice series},
	address = {London ;},
	edition = {3rd ed.},
	note = {"CIPR, Chartered Institute of Public Relations."},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10096165}
}