01706nam a2200337Ia 4500001001200000003000800012006001900020007001500039008004100054010001700095020001500112040002100127035002100148050002400169082001800193100002700211245011800238250001200356260004900368300001600417504005100433505047700484533015200961650002501113650001801138655002901156700002301185710001701208856012601225999001701351ebr10096177CaPaEBRm        u        cr cn|||||||||050404s2005    vau     sb    001 0 eng d  z  2005009398  z0749443707  aCaPaEBRcCaPaEBR  a(OCoLC)55992487114aHD69.B7bE38 2005eb04a658.8/3432221 aEdwards, Helen,d1965-10aCreating passionbrandsh[electronic resource] :bgetting to the heart of branding /cHelen Edwards and Derek Day.  a1st ed.  aSterling, Va. :bKogan Page Limited,cc2005.  axii, 244 p.  aIncludes bibliographical references and index.0 aFrom understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2009.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aBrand name products. 0aHouse brands. 7aElectronic books.2local1 aDay, Derek,d1949-2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10096177zAn electronic book accessible through the World Wide Web; click to view  c98571d98571