01475nam a2200385 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003100112020002800143040002100171035002100192050002800213082001700241245012600258260004100384300002400425500004600449504005300495533015200548650002800700650001800728650002500746650002400771655002900795700002500824700001900849700002400868710003700892710001700929856012600946999001701072ebr10373252CaPaEBRm        u        cr cn|||||||||081212s2009    nyua    sb    001 0 eng    z  2008053551  z9780765623577 (alk. paper)  z0765623579 (alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)64789503614aHF5415.55b.H357 2009eb04a658.8/2722200aHandbook of brand relationshipsh[electronic resource] /cDeborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.  aArmonk, N.Y. :bM.E. Sharpe,cc2009.  axxi, 424 p. :bill.  a"Society for Consumer Psychology"--Cover.  aIncludes bibliographical references and indexes.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aRelationship marketing. 0aBrand choice. 0aBranding (Marketing) 0aCustomer relations. 7aElectronic books.2local1 aMacInnis, Deborah J.1 aPark, C. Whan.1 aPriester, Joseph W.2 aSociety for Consumer Psychology.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10373252zAn electronic book accessible through the World Wide Web; click to view  c99577d99577