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Marketing communications /

by Egan, John, Edition statement:Second edition. Physical details: ix, 420 pages ; 27 cm ISBN:9781446259023 (hardback); 1446259021 (hardback); 9781446259030 (paperback); 144625903X (paperback).
Subject(s): Communication in marketing. | Marketing. | Advertising. | Advertising. | Communication in marketing. | Marketing.
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General Stacks 		Non-fiction HF5415.123 .E4 2015 (Browse shelf) Available 20142618

Includes bibliographical references and index.

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