Rongo Univesity Library catalog › Details for: Retail management :

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Retail management :

by Berman, Barry.

Additional authors: Evans, Joel R.

Edition statement:11th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxviii, 654 p. : col. ill., col. maps ; 29 cm. ISBN:9780136087588; 0136087582.

Subject(s): Retail trade -- Management.

Year: 2010

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Item type	Current location	Collection	Call number	Status	Barcode
Long Loan Books	Rongo University Library Welcome to RUC OPAC General Stacks	Non-fiction	HF5429 .B45 2010 (Browse shelf)	Available	20142474
Long Loan Books	Rongo University Library Welcome to RUC OPAC General Stacks	Non-fiction	HF5429 .B45 2010 (Browse shelf)	Available	20142473
Long Loan Books	Rongo University Library Welcome to RUC OPAC General Stacks	Non-fiction	HF5429 .B45 2010 (Browse shelf)	Available	20142475

Includes bibliographical references and indexes.

An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.

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