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by Lane, W. Ronald,
Additional authors: Russell, Thomas, -- 1941-
Edition statement:1st ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xviii, 378 p. : ill. ; 23 cm. ISBN:0130852201 (pbk.).
Subject(s): Advertising.
Year: 2001
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General Stacks 		Non-fiction HF5821 .L268 2001 (Browse shelf) Available 20168608

Includes bibliographical references and index.

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