Predictive business analytics :

by Maisel, Lawrence,
Additional authors: Cokins, Gary.
Series: Wiley & SAS business series Physical details: 1 online resource (274 pages) : illustrations. ISBN:9781118227114 (e-book).
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Includes bibliographical references and index.

part one. "Why" -- part two. Principles and practices -- part three. Case studies -- part four. Integrating business methods and techniques -- part five. Trends and organizational challenges.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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