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Services marketing:

by Kapoor, Ramneek
Additional authors: Paul, Justin | Halder, Biplab
Published by : Tata McGraw Hill Education Private Limited (New Delhi) Physical details: 432 p. : ill. ISBN:9780070700697.
Subject(s): Service industries -- Marketing | Customer services
Year: 2011
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General Stacks 		Non-fiction HD 9980.5 .K5 2011 (Browse shelf) Available 20142464

Includes bibliographical references

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