Exploring marketing research /

by Zikmund, William G. Edition statement:8th ed. Published by : Thomson/South-Western, (Australia ; | [Cincinnati, Ohio] :) Physical details: xxi, 744 p. : chiefly col. ill. ; 28 cm. ISBN:0324181485; 9780324181487.
Subject(s): Marketing research.
Year: 2003
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Non-fiction HF5415.2 .Z54 2003 (Browse shelf) Available 20261406

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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