Gray, Jonathan
Show sold separately promos, spoilers, and other media paratexts / [electronic resource] : Jonathan Gray. - New York : New York University Press, 2010. - xi, 247 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising--Television programs--Social aspects.
Advertising--Motion pictures--Social aspects.
Television programs--Marketing--Social aspects.
Motion pictures--Marketing--Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Electronic books.
PN1992.8..A32 / G73 2010eb
659.1/9302234
Show sold separately promos, spoilers, and other media paratexts / [electronic resource] : Jonathan Gray. - New York : New York University Press, 2010. - xi, 247 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Advertising--Television programs--Social aspects.
Advertising--Motion pictures--Social aspects.
Television programs--Marketing--Social aspects.
Motion pictures--Marketing--Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Electronic books.
PN1992.8..A32 / G73 2010eb
659.1/9302234