Show sold separately
Additional authors:
ebrary, Inc.
Published by :
New York University Press,
(New York :)
Physical details: xi, 247 p. : ill.
Subject(s):
Advertising
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Television programs
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Social aspects.
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Advertising
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Motion pictures
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Social aspects.
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Television programs
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Marketing
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Social aspects.
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Motion pictures
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Marketing
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Social aspects.
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Paratext.
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Intertextuality.
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Mass media and culture.
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Electronic books.
Year: 2010
Online resources:
-
http://site.ebrary.com/lib/rucke/Doc?id=10356701
- An electronic book accessible through the World Wide Web; click to view
No physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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