Siroker, Dan.
A/B testing the most powerful way to turn clicks into customers / [electronic resource] : Dan Siroker, Pete Koomen, with Cara Harshman. - Hoboken : Wiley, 2013. - vi, 202 p. : ill. (chiefly col.)
Includes index.
How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Organizational effectiveness.
Multimedia systems--Social aspects.
Application software--Testing.
Electronic books.
HD58.9 / .S5447 2013eb
658.8/3402854678
A/B testing the most powerful way to turn clicks into customers / [electronic resource] : Dan Siroker, Pete Koomen, with Cara Harshman. - Hoboken : Wiley, 2013. - vi, 202 p. : ill. (chiefly col.)
Includes index.
How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Organizational effectiveness.
Multimedia systems--Social aspects.
Application software--Testing.
Electronic books.
HD58.9 / .S5447 2013eb
658.8/3402854678