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A/B testing

by Siroker, Dan.
Additional authors: Koomen, Pete, -- 1982- | Harshman, Cara. | ebrary, Inc.
Published by : Wiley, (Hoboken :) Physical details: vi, 202 p. : ill. (chiefly col.)
Subject(s): Organizational effectiveness. | Multimedia systems -- Social aspects. | Application software -- Testing. | Electronic books.
Year: 2013
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Includes index.

How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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