Sachs, MaryLee.
The changing MO of the CMO how the convergence of brand and reputation is affecting marketers / [electronic resource] : MaryLee Sachs. - Burlington, Vt. : Gower, 2011. - xiv, 103 p. : ill.
Includes index.
Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Public relations.
Electronic books.
HF5415.1255 / .S23 2011eb
658.8/27
The changing MO of the CMO how the convergence of brand and reputation is affecting marketers / [electronic resource] : MaryLee Sachs. - Burlington, Vt. : Gower, 2011. - xiv, 103 p. : ill.
Includes index.
Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Branding (Marketing)
Public relations.
Electronic books.
HF5415.1255 / .S23 2011eb
658.8/27