Rongo Univesity Library catalog › Details for: The changing MO of the CMO

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The changing MO of the CMO

by Sachs, MaryLee.

Additional authors: ebrary, Inc.

Published by : Gower, (Burlington, Vt. :) Physical details: xiv, 103 p. : ill.

Subject(s): Branding (Marketing) | Public relations. | Electronic books.

Year: 2011

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10470879
- An electronic book accessible through the World Wide Web; click to view

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Includes index.

Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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