Chandler, Jon.
Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen. - London ; Thousand Oaks, CA : Sage, 2002. - xvi, 140 p. - Qualitative market research ; v. 5 .
Includes bibliographical references (p. [131]-136) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Business names.
Brand name products.
New products.
Marketing research.
Qualitative research.
Electronic books.
HD69.B7 / C43 2002eb
Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen. - London ; Thousand Oaks, CA : Sage, 2002. - xvi, 140 p. - Qualitative market research ; v. 5 .
Includes bibliographical references (p. [131]-136) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Business names.
Brand name products.
New products.
Marketing research.
Qualitative research.
Electronic books.
HD69.B7 / C43 2002eb