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Developing brands with qualitative market research

by Chandler, Jon.
Additional authors: Owen, Mike, -- 1956- | ebrary, Inc.
Series: Qualitative market research ; . v. 5 Published by : Sage, (London ; | Thousand Oaks, CA :) Physical details: xvi, 140 p.
Subject(s): Business names. | Brand name products. | New products. | Marketing research. | Qualitative research. | Electronic books.
Year: 2002
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Includes bibliographical references (p. [131]-136) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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