Boyle, Raymond, 1966-

The television entrepreneurs social change and public understanding of business / [electronic resource] : Raymond Boyle, Lisa W. Kelly. - Burlington, Vt. : Ashgate, 2012. - 176 p.

Includes bibliographical references and index.

Introduction -- Industry, text and media discourse. Television, representation and social change -- Continuity and change in the development of television's "business entertainment format" -- Risking it all: analyzing "business entertainment formats" -- Enterprise, society and cultural change -- Audiences, television and the entrepreneur. Understanding the audience: engaging with television -- The television entrepreneur: representations and role models -- Television business in the age of celebrity -- Conclusion: knowledge, television and understanding business.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Businessmen on television.
Mass media and business--Great Britain.
Television programs--Social aspects--Great Britain.


Electronic books.

PN1992.8.B87 / B89 2012eb

791.450941

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