Rongo Univesity Library catalog › Details for: The television entrepreneurs

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The television entrepreneurs

by Boyle, Raymond,

Additional authors: Kelly, Lisa W. | ebrary, Inc.

Published by : Ashgate, (Burlington, Vt. :) Physical details: 176 p.

Subject(s): Businessmen on television. | Mass media and business -- Great Britain. | Television programs -- Social aspects -- Great Britain. | Electronic books.

Year: 2012

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10529454
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Introduction -- Industry, text and media discourse. Television, representation and social change -- Continuity and change in the development of television's "business entertainment format" -- Risking it all: analyzing "business entertainment formats" -- Enterprise, society and cultural change -- Audiences, television and the entrepreneur. Understanding the audience: engaging with television -- The television entrepreneur: representations and role models -- Television business in the age of celebrity -- Conclusion: knowledge, television and understanding business.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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