Savar, Avi, 1973-
Content to commerce engaging consumers across paid, owned, and earned channels / [electronic resource] : Avi Savar. - Hoboken : Wiley, 2013. - xlvi, 242 p. : ill. (some col.)
Includes bibliographical references and index.
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Social marketing.
Internet marketing.
Electronic books.
HF5414 / .S378 2013eb
658.8/72
Content to commerce engaging consumers across paid, owned, and earned channels / [electronic resource] : Avi Savar. - Hoboken : Wiley, 2013. - xlvi, 242 p. : ill. (some col.)
Includes bibliographical references and index.
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Social marketing.
Internet marketing.
Electronic books.
HF5414 / .S378 2013eb
658.8/72