Rongo Univesity Library catalog › Details for: Content to commerce

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Content to commerce

by Savar, Avi,

Additional authors: ebrary, Inc.

Published by : Wiley, (Hoboken :) Physical details: xlvi, 242 p. : ill. (some col.)

Subject(s): Social marketing. | Internet marketing. | Electronic books.

Year: 2013

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10700375
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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